Our Mission

Juul is on a mission to transition the world’s billion adult smokers away from combustible cigarettes, eliminate their use, and combat underage usage of our products.

Juul Labs was founded with the goal of helping to transition the world’s one billion adult smokers away from combustible cigarettes.

We believe that vapor products can offer adult smokers an alternative to combustible cigarettes and, in so doing, reduce the harm associated with tobacco. We also know that providing an alternative to adult smokers is at risk if it comes at the expense of underage use. We are committed to helping adult smokers transition away from combustible cigarettes, while combating the serious problem of underage use.

Designed For Adult smokers.

JUUL products deliver an exceptional nicotine experience designed for adult smokers looking for an alternative to traditional cigarettes. The JUUL Device is a vaporizer that has no buttons or switches, and uses
a regulated temperature control.

JUUL allows you to personalize your experience, because every JUUL journey is unique. Your needs might evolve through your journey, so try both strengths and flavors to find the most satisfying one today.

With no buttons or switches on the JUUL Device, users only need to insert a JUULpod to have a satisfying experience.

Flavors and different nicotine strengths provide choices when exploring the easiest path for adult smokers to move away from traditional cigarettes.


Save more with JUUL

Not only is JUUL a satisfying alternative to cigarettes, but it’s also cheaper. By switching to JUUL, you could save more than $152 a month, which means you could save more than $1,840 a year.*

*Average US cigarette price of $7.48 comes from sources provided by Nielsen and IRI. The data comes from 40 states and includes state and excise taxes. E-cigarette spend is self-reported by JUUL users. Price is for consumers who solely use Juul Labs products (not dual users of cigarettes or other vaping products).


Juul Pod Online™ assumes that all customers have obtained a prescription for nicotine from a registered california medical practitioner before importing our products for personal use under the Personal Importation Scheme.

At Juul Pod Online we do not make any therapeutic claims regarding our products. Our products are sold purely for recreational purposes – they are not a smoking cessation product and have not been tested as such. Our products supplement a lifestyle.

Juul Pod Online products are not for re-sale. The sale and supply of nicotine is illegal within Australia. Nicotine is an addictive chemical and is listed as a Schedule 7 poison.

The ingredients of our nicotine e-liquids do not contain THC, or vitamin-E compounds like those found in cannabis-related products.

WARNING: Our products are age restricted and are not to be used by persons under the age of 18. They are not intended for women who are pregnant or breast feeding, or persons with or at risk of heart disease, high blood pressure, diabetes, or taking medication for depression or asthma. Our products contains Nicotine, a chemical known to the state of California (USA) to cause birth defects or other reproductive harm.